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New product and service definition |
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Product and service definition in the digital economy is an extremely complex process due to the pace and the changes of the markets, the number and variety of the stakeholders, the increasing sophistication of the customers, the role and the number of government agencies. A right product or service can have a rapid and significant impact on the bottom line.
Red Tech identifies the market trends, defines the market segments, performs competitive analysis, defines products and services and go-to-market strategies.
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